3 Types of Outdoor Stickers Used For Advertising Tools

Sticker marketing should not be taken lightly. Especially if you are a small business owner who wants to create a memorable brand.

Why? Because this small entity could help you increase sales, boost brand visibility, and generate a massive audience.

What more? It is way cheaper compared to other forms of advertising tools.

In fact, the #stickers hashtag garnered more than 13 million posts on Instagram and 8.3 million posts on Facebook.

This means this tool is still relevant and dominant in print marketing materials. Take advantage of this in your promotional tool.

"Nine out of ten people remember a brand if they receive a promotional product—even months later. That kind of retention makes stickers a smart, long-lasting marketing asset." — SellersCommerce

This kind of impact is especially true when customers are satisfied not just with your product, but with the entire experience including packaging. That’s where the potential for organic word-of-mouth marketing really takes off.

So, what about using outdoor stickers as part of your strategy?

Absolutely.

Because the more people get accustomed to seeing your logo, the more they will recognise and remember your business.

Outdoor stickers create an impact on your marketing strategy because of their versatility.

So we will give you the three types of outdoor stickers and how you can use these tools to your marketing advantage.

Bumper Stickers

Bumper stickers are perfect for both indoor and outdoor applications. It is usually applied in cars, trucks, tractors, helmets, and other outdoor gear or product packaging. This sticker is UV-resistant, waterproof, weatherproof, tearproof, scratch-resistant, and oil-resistant. It is best used for personal or business uses, especially in customising product packaging or promoting products outdoors.

Photo by: Strong Builds uses matte bumper stickers to brand their construction tools

Bumper stickers come in four types of materials. They are:

White PVC Glossy - This opaque white material with a glossy finish appears more vibrant when printed because the ink holds better.

White PVC Matte - A lacklustre prelaminated material that still gets reflection from the sheen of an ink.

Transparent Vinyl Glossy - This transparent material makes the design visible from the outside and is best applied on glass surfaces.

Hologram - A material with a rainbow colour effect, making your product more appealing and attractive. Perfect for product packaging and labelling.

Custom Decals

Custom decals are stickers with large size format and are best applied on glass and other smooth surfaces. These decals are one of the best advertising tools, especially when displaying business signs, custom car graphics, and more. They are made to endure extreme temperatures and, like bumper stickers, could also last for longer years.

Custom vinyl decals are best for personal and business uses. It has the same material types as bumper stickers except for holograms.

Decals are also excellent in getting the message outdoors as they can also serve as a portable mini billboard and draw the target audience’s attention if designed well.

Vinyl Lettering

Vinyl lettering decals are outdoor stickers which help boost brand visibility. This type of decal has a different process because each letter is cut precisely. Say you want to display store hour operation on your storefront. This sticker is the best option.

Or you want to customise a cooler, boat, car windows, or office wall with enticing words. Lettering decals is your go-to to bring those ideas to life. These stickers are applicable indoors and outdoors.

Final Thoughts

The three types of outdoor stickers mentioned above are the best tool you can use for your advertising needs. Each of them has different characteristics yet works best to achieve your specifications. Create an enticing design and choose high-quality materials and finishes to complement what you are trying to promote.

Want to get even more out of your custom stickers?

Head over to our blog on sticker marketing tips to learn how to maximise your results and turn every sticker into a selling tool.