How CST Group Streamlined Branding and Reordering with Custom Stickers

About CST Group

CST Group is a family-owned environmental services company based in the Waikato, providing liquid waste and infrastructure maintenance services for residential, commercial, industrial, and rural customers.

Over 25 years, the business has grown into a trusted provider of a wide range of essential services, including septic tank cleaning, grease trap servicing, sump and catch pit cleaning, liquid waste collection, hydro excavation, CCTV pipe inspections, drain unblocking, water tank cleaning and bulk water delivery.

The team is committed to delivering safe, dependable service and building long-term relationships with customers, whether it's routine maintenance, emergency response or large-scale industrial projects.

As a family-owned business, CST Group takes pride in being reliable, responsive and easy to deal with, combining modern equipment with experienced operators to deliver safe, efficient solutions across a wide range of environmental services. With more than 600 five-star Google reviews, CST Group has built a strong reputation for reliability, honest service, and doing exactly what it says it will do.

CST Group has been ordering custom stickers and labels from StickerDot since June 2024.

The Challenge

As CST Group introduced new customer touchpoints, including welcome packs and reorder solutions for grease trap customers, there wasn't an existing branding system in place.

These were new initiatives, so consistency in branding and labelling needed to be built in from scratch, both for customers and for internal operations like container and equipment labelling.

The Solution

StickerDot provided custom sticker solutions tailored to different parts of CST Group's operations.

Every septic tank customer now receives a welcome pack featuring a branded sticker and custom labels on the included lollies, which helps create a polished first impression. QR code stickers were added to Bio-Zyme products supplied to grease trap customers, giving them a quick and easy way to reorder. Labels are also used to identify containers and equipment throughout daily operations.

The Results

While CST Group hasn't tracked formal metrics, customers have responded positively to the welcome packs, especially the branded lolly treats, which help reinforce the company's branding.

QR code reorder stickers on Bio-Zyme products mark a newer addition aimed at making reordering simpler for grease trap customers going forward. Branded labelling on containers and equipment also helps keep the CST Group brand visible in customers' workplaces.

Customer Testimonial

"We'd happily recommend StickerDot to any business looking for high-quality custom stickers and labels. The products are always well-made, the ordering process is straightforward, and the team is great to deal with. They've consistently delivered quality products that help us present our brand professionally and improve the experience for our customers."

Could Custom Stickers Help Your Business Too?

CST Group's experience shows that custom stickers do more than display a logo. They help create better customer experiences, simplify everyday processes, and keep branding consistent across every touchpoint. Whether it's welcome packs, product labelling, or equipment tags, the right sticker solution can support day-to-day operations without overspending.

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