5 Benefits of Candle Labels to Serenity & Soy Products
Candles have been used for thousands of years and are still popular and in demand.
Are you wondering what makes them famous to the customers?
If we are to trace back in time, the earliest uses of candles are among those Ancient Egyptians in 3000 B.C., as a way to provide light.
It is also used in worship and religious ceremonies.
Now, candles have continued illuminating their way in the market. Customers buy them for commercial or personal uses.
“The global market size of candles in 2022 was valued at USD 12.88 billion and is anticipated to increase at a CAGR of 5.7% from 2023 to 2030. Candles are being used in home décor to improve the overall ambience. Female millennials are among those who consume candles as an aesthetic-appealing product for household application.” — Grand View Research
It is no wonder why customers will not think twice about purchasing these handcrafted goods.
Candles add a warm and cosy ambiance to any space. They also bring calm, serenity, and relaxation.
Its fragrance will take you to places you have never been. Sometimes, it brings a nostalgic feeling.
This is where Serenity & Soy positions their product to meet consumers' needs.
About Serenity & Soy
Yulan, the person behind Serenity & Soy products, has an innate love of candles and fragrances. Throughout the lockdown in 2020, she thought it was a better time to learn how to make her own.
Her passion and hobby of making candles happened overnight. She even accumulated dozens of candles in the comfort of her home.
Since then, her small business, Serenity & Soy, was born.
She started sharing her creations in the small local markets and has been more passionate about doing her crafts ever since.
Yulan puts every bit of love and care into making candles. She ensures they are only made with pure soy wax and fine-quality fragrance oils.
In fact, she celebrated the 2nd anniversary of her business earlier this year in April and continues serving products to her new and existing patronage.
Follow and keep updated with her latest post and candle creations on her social media profile and website.
How Candle Labels are Beneficial to Serenity & Soy Products
Producing candles is not enough if you have a poor product packaging presentation.
This is why Serenity and Soy use Art Paper Stickers with a glossy finish to label and complement their handmade candles.
Without further ado, here are the benefits of candle labels in her small business:
Brand Identity & Recognition
Custom candle labels provide a space to establish Serenity & Soy brand identity. This helps their product become memorable and recognisable to the target audience. Incorporating brand name and logo, colour scheme, and readable font is crucial.
Every branding element must complement one another to create an aesthetic visual appeal. Follow a visual hierarchy to help you arrange details from the most important to the least. Remember that consistency in branding designs could help reinforce brand identification and foster customer loyalty.
Product Information & Safety
The main goal of labelling a candle is to provide product information and safety warnings. These details can communicate with the audience and help them make an informed purchasing decision. Be specific with the candle’s scent, size, burn time, ingredients, safety instructions, and other features.
Since the labelling space is limited, be concise with your message. Ensure that the typography is readable, not compressed, and not too little. Clear safety warnings can help prevent accidents and promote responsible candle usage.
Another benefit of labelling candles is to show customers you comply with regulatory requirements. Each country has specific candle labelling regulations. These include ingredient disclosure, safety warnings, and flammability information.
Using proper labels ensures your products meet legal standards and provide safety to consumers. Use a sticker material that adheres properly and can stand against heat, like vinyl-based stickers.
Differentiation & Personalisation
Custom stickers and labels can enhance the visual appeal of packaging and display relevant information. This tool is customisable and differentiates your candle products from the other brands. This is crucial since many competitors are vying for the same customer attention.
Customise a labelling tool to match the theme or style of your candles. This is the easiest way for customers to differentiate your products with seasonal variations, different scents, or special editions. Personalisation can also create a sense of uniqueness and exclusivity.
Marketing & Promotion
A well-designed candle label is considered a valuable marketing tool and the key to making a lasting impression. As mentioned, producing an excellent product is futile if you have poor packaging presentation. Choose high-quality labelling materials and finishes that reflect your brand image and personality.
Incorporate all the branding elements that help promote your products. State your unique selling proposition that sets you apart from the others. This will encourage customers to make a purchase.
There will always be good reasons for customers to purchase candles. Be it for personal or business uses. Custom stickers and labels will help you position your product to reach your target market. Serenity & Soy did an excellent job utilising candle labels to brand their products. The materials and designs must coincide to make it eye-catching and grab customer attention.